Insights
This yearLast yearRunning total
+0.0%
engagement rate1440 Multiversity, year over year
Marketing Portfolio
Ava Thorington
Marketing Strategy.
A strategic and data-driven marketer helping brands grow by turning insights into thoughtful strategies that create meaningful connections and measurable results.
Highlights
Results
$180K+
in sales generated through organic social for glidewell.io
Glidewell Dental Laboratories
+211.79%
increase in social engagement rate
Glidewell Dental Laboratories
30%
of 115 program applicants driven by organic social alone
Guiding Leaders
7.04%
average Facebook engagement rate, up from 2.14%
1440 Multiversity
+94.5%
increase in social engagement rate, year over year
1440 Multiversity
+900%
increase in post shares
Glidewell Dental Laboratories
+10%
more applications through organic social, year over year
Guiding Leaders
4.89%
engagement rate, more than 3× the 1.48% average of other content pillars
Guiding Leaders
Selected work
Portfolio
Case studies across social media strategy, brand management, communications, and market research.
01
1440 Multiversity
Assistant Manager of Social Media & Communications
August 2025 – Present
02
Glidewell Dental Laboratories
Social Media Strategist
October 2024 – August 2025
03
Guiding Leaders
Social Media Strategist
October 2024 – August 2025
04
Soquel Vineyards
Team Lead · Senior Capstone, CSU Monterey Bay
January 2024 – May 2024
05
@Smiles.With.Ava
Content Creator
April 2020 – June 2021
06
Revival Clothing
Marketing Specialist, Market Researcher
January 2023 – May 2023